Critical Medicine and Treatment

The problem of obesity has a multifactorial nature, which depends not only from excess calorie consumption, but by a widening difference between calories and energy expenditure with physical activity. “The problem of childhood obesity is not resolved by removing a product from distribution, but with a systematic plan of education towards a healthy lifestyle – said Vincenzo Casket, President Enterprise Management hope – We believe therefore that there are foods from demonizing but serious commitments to be taken together. “

A commitment of responsibility that trusts manifests concretely years through various projects. First, the sharing of “Guidelines for the National Associations members related to the best practices on diet and nutrition of Vending in primary schools” was established by the European Union (EVA – European Vending Association) within the “European Platform on ‘ Diet, Physical Activity and Health “, sponsored by the European Commission. Furthermore, I trust has an active scientific collaboration with relevant actors in nutrition such as the Institute of Food Science, University of Rome “La Sapienza”, directed by Carlo Cannella, an authority in this area and attending the conference for the enhancement of Vending in meeting the needs dictated by new lifestyles in accordance with the “Guidelines for healthy eating Italian.”

Finally, a number of initiatives within the organization, as the intense activity congress in several experimental projects in different regions activated in collaboration with local health authorities, school authorities and representatives, consumer groups. Institutions such as the Lombardy Region, the Province of Rome, the local health authorities in Modena and the Veneto, requested the collaboration of trusts under the experimental projects aimed at the consumption of fruits and vegetables with the formula vending, alongside more traditional products. In Lombardy has already started the experimental project called “Shortcircuit – more fruits and more vegetables,” promoted together alderman Agriculture. The Azienda USL di Modena in collaboration with Confindustria Modena and the association has implemented a project titled “Every day choice for health” that has used the stations as a communication vehicle for health. While in the province of Forlì-Cesena was initiated the project “Fruit Snack MelaMangio with taste”, organized together with the Region Emilia Romagna. Some member companies also are conducting their own similar projects in Ravenna, Parma, Turin and other Italian cities.

CONFIDA formalized the availability to the Ministry of Health to develop agreements for the implementation of the guidelines contained in the ministerial document, “Gain Health – Making healthier choices easier” through practical and common sales managers in schools.

DIALOGUE WITH THE SCHOOLS AND THE AUTHORITIES
CONFIDA has drafted a code of self-regulation for the industry Vending which promotes dialogue with schools and relevant authorities to identify needs in the school environment and to ensure a broad and balanced variety of foods and beverages, to answer any nutritional requirements by including more healthy and fresh products alongside more traditional ones. The code is promoted collaboration with the faculty to teach children in elementary and junior high schools a choice of products and to install ATMs in locations agreed and still manned, it offers the products are present in single portions as well as education to the right quantity, it fosters collaboration both in the choice of products for use in vending both in promoting messages of education for proper nutrition and healthy lifestyles through distributors.

Indeed, the spread and ubiquity of distributors in places of social gathering is an opportunity to promote healthy lifestyles by including slogans on coffee cups, posters on the side of the distributors, stickers indicating the healthy products, etc.. The commitment to, rely on this front is so real and in line with statements by the Secretary Martini technical board, installed October 27, 2009, at the Ministry of Labor, for the definition of a “code of ethics for the marketing of food childhood “, in which statement she stressed the increased presence of fresh products such as fruit or pieces in vending machines.

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